Print · Poster Campaign · October 2025
Poster Series, “Swim Confidently”
Role
Deliverable
3-Piece Print Campaign
Recognition
Silver ADDY · AAF San Antonio 2026
Date
October 2025
The Work
The Idea
British Swim School teaches that swimming is a life skill, not just an activity. The challenge: communicate urgency without alarm, and do it with wit that feels unmistakably British. Each execution takes a charming domestic object and places an unexpected water-safety element inside it. The humor disarms. The message lands.
The Insight
Even the most seemingly capable creatures need proper training. Instinct alone isn't enough, neither is confidence without skill.
The Big Idea
Familiar British objects made surreal by unexpected water-safety elements, delightful on the surface, pointed underneath. Learn to swim. Learn for life.
Art Direction
Cream linen texture. Dark script headlines. Fine china and fishbowls. The visual language is deliberately British, refined, understated, and quietly subversive.
Typography
Dark editorial script that signals heritage and confidence before the copy lands.
Texture
Warm cream linen, domestic, tactile, and unmistakably British.
Objects
Everyday British items subverted by miniature water-safety elements.
Tone
Dry. Witty. Charm as the hook, urgency as the message.