Projects

Projects

✦ ADDY Nominated  · AAF San Antonio 2027
"They Told Me to Tell You"

Pet-Perspective Campaign, We Get Pets

Art Directors

Keyani Stewart · Ailee Lozano

The Foundation

Insight & Big Idea

The Insight

Your pet has a lot to say

Pet owners talk to their pets, advocate for their pets, and genuinely wonder what they're thinking. They'd trust any brand that seemed to get it.

The Big Idea

They told me to tell you

Give the pets the mic. Every ad, post, and sticker is written by them. Rover is just the messenger.

Print

Pet Complaint Print Series

Some pets are specific
They've filed a complaint
Consider this an official notice

Social

"Rover Texts"

Guerrilla

"Green Paw Print System"

Green paw print, Crumb opportunity missed Green paw print, Squirrel pursuit interrupted
Each paw print leaves a message in the pet's voice, written for exactly where it lands. Outside a café: crumb opportunity missed. Near a park: squirrel pursuit interrupted. The copy is hyperlocal, the color is unmistakably Rover, and the whole thing is impossible to walk past without stopping to read. Location-tagged and shareable by design.

Experiential

Paw Print Mural Activation

Paw print mural activation Dogs signing the mural
Every print is unique. Every name is real. The wall grows into a shareable, real-time experience that proves every pet has a voice, and that Rover understands each one. Participants receive Rover-branded bandanas for their dogs, turning the experience into street-level brand presence that walks out of the event on four legs.