Nonprofit · 360° Campaign · April 2026
No Kid Hungry · "Bring the Sound Back"
Art Directors
Keyani Stewart · Sterling Lawrence
Copywriter
Valentina Jaimez
Deliverables
Print · TV · Radio · Spotify · 5K · Experiential
The Foundation
The Insight
Hunger changes childhood emotionally before it changes it physically. You can't always see the impact of feeding a child, but you can hear it. It shows up in laughter, in conversations, in kids being present, playful, and engaged. Hunger is quiet. But so is its impact, until it isn't.
The Big Idea
We used sound as the unifying thread across every touchpoint, from silent print ads to audio-first radio and Spotify spots. Every execution asks the same question: do you hear the difference? When kids are fed, everything comes back, laughter, movement, confidence. The sound of childhood, restored.
Print Ads
Each print ad pairs a child in full expression, laughing, blowing a bubble, sticking out their tongue, with copy that contrasts the silence of hunger against the noise of thriving. The orange duotone treatment unifies the series while keeping each piece emotionally distinct.
Radio & Spotify
The campaign extended into audio-first platforms. A custom Spotify ad was created with a companion cover image, placing the campaign directly where listeners interact with music. Press play below to hear the audio spot.
🎙 Audio Spot
VOICE (V.O., calm, reflective):
Lunch should be loud. Cafeterias should sound alive.
SFX: Silence.
VOICE (V.O.):
But when there's hunger… there are no running feet. No bouncing energy. Just quiet where childhood sounds should be. But when kids are fed, everything comes back. Laughter. Movement. Confidence.
SFX: Full, joyful, alive.
VOICE (V.O., bold):
Hunger makes childhood quieter than it should be. But together, we can turn the volume back up.
VOICE (V.O., clear CTA):
Feed the moment. Bring the sound back. Support No Kid Hungry. Donate today.
Experiential
A charity run that uses sound to physically represent the impact of fighting hunger, beginning in near silence and gradually building into a loud, high-energy celebration as runners cross the finish line.
Merch
Participants receive an exclusive "Hear the Hunger 5K" T-shirt with race entry or donation, turning the merch into both a wearable keepsake and a visible symbol of support for the fight against childhood hunger.
The shirt features the campaign's sound-wave graphic and the race date, designed to be worn long after the event as a conversation starter and ongoing reminder of the mission.