Print Ads
Three Executions
Each print ad pairs Remi's album art aesthetic with individual song sticker badges, Big Ideas, Soup, Cinderella, creating a collectible, tactile feel that extends the album's visual world into print advertising.
Music Campaign · April 2026
Remi Wolf Big Ideas"Big Ideas Stick"
The Foundation
Remi Wolf's fans connect with her because she turns overthinking, chaos, and big emotions into something playful and relatable. The thoughts that overwhelm us are often the same ideas that stick with us most, just like Remi's music.
The Insight
Remi Wolf's Big Ideas album is built around the chaotic, overwhelming stream of thoughts behind her music. Her fans overthink, over-feel, and love every minute of it. The ideas that feel too big to contain are the ones that stick, in your head, on your wall, on your face.
The Big Idea
We transformed the chaos and overwhelming emotions of the Big Ideas album into a collectible sticker-inspired world. Through patches, print, OOH, an AR filter, and an experiential sticker booth, the campaign turns ideas that "stick" in your head into something you can literally peel and place, just like Remi's music.
Print Ads
Each print ad pairs Remi's album art aesthetic with individual song sticker badges, Big Ideas, Soup, Cinderella, creating a collectible, tactile feel that extends the album's visual world into print advertising.
Out-of-Home
Three OOH executions bring the sticker-world to city streets, each featuring a different live photo of Remi Wolf surrounded by oversized patch-style letters and campaign stickers. Bold, maximalist, and impossible to walk past.
01, "Alone in Miami" · Street-facing billboard
02, "Toro" · Upside-down energy, right-side-up campaign
03, "Pitiful" · Crouching pose, full sticker chaos
Brand Partnership
A limited-edition Starface collab built on the same energy as Big Ideas: chaotic, collectible, and completely on-brand for both. The compact was printed with campaign sticker illustrations and distributed through concert pop-ups, the Sticker Booth, and exclusive merch drops.
The Product
The iconic Starface compact reimagined with the Big Ideas sticker universe. Every campaign character printed across the compact's surface with star patches inside designed to match Remi's aesthetic.
Why Starface
Starface already lives at the intersection of self-expression and collectibility. The same territory as Big Ideas. It feels inevitable, not forced, and gives fans of both something they'll actually want to post.
Distribution
Concert pop-ups, the Sticker Booth experiential activation, and limited online merch drops through both brands' channels simultaneously at launch.
Digital
A chaotic sticker filter that matches users with a random Big Ideas song based on their vibe. The filter overlays campaign stickers on the user's face and reveals their Remi song, shareable, on-brand, and built to spread at concert pop-ups via QR code.
The Mechanic
"What Remi song fits ur vibe?" — The filter scans your face, overlays Big Ideas campaign stickers, and reveals your matched song from the album. Each session is different, encouraging repeat use and social sharing.
Access Points
QR codes placed at the Sticker Booth, concert venues, and Starface pop-up locations. Available to unlock for anyone who scans, driving traffic, awareness, and user-generated content simultaneously.
Experiential
Fans write their biggest thoughts on custom stickers and add them to a growing community thought wall, "Write it out. Get it out." The activation transforms overthinking into collaborative art while creating the perfect shareable concert experience. Every booth features the Starface collab compact, the AR filter QR code, and custom Big Ideas merch.
