"Big Ideas Stick"
The Foundation
The Insight
Remi's fans live in their heads. They overthink, over-feel, and wouldn't have it any other way. The ideas that feel too big to hold are the ones that end up everywhere.
The Big Idea
Turn the chaos into something you can actually hold. Stickers, filters, billboards, a collab compact — if it sticks, it's working.
Out-of-Home
Brand Partnership
Starface and Remi Wolf are both deeply weird in exactly the right way. The collab compact brought Big Ideas sticker illustrations to life on something fans actually wanted to own and wear.
Digital
The filter drops Big Ideas stickers onto your face and lets you find your song. Scan a QR code at the show, post your result, move on. Simple mechanic, high shareability.
Experiential
Write your biggest thought on a sticker, put it on the wall, take one home. By the end of the night the booth is covered and every thought is someone else's too.