Primient — Keyani Stewart

Communications Internship, Summer 2025

Primient Communications Intern

Great Place to Work Campaign and Social Presence Refresh

Role

Communications Intern

Company

Primient

Deliverables

Video, Campaign Graphics, Social Templates, Internal Branding, External Branding

Date

Summer 2025

Context

What I Did at Primient

Primient is a leading producer of food and industrial ingredients from plant-based, renewable sources. Over the summer, I worked on their communications team across two projects: leading the external launch of their Great Place to Work certification campaign, and refreshing their internal and external social identity with a more cohesive visual system.

Project 1

Great Place to Work Campaign

Led the concepting, scripting, and editing of the campaign video that served as the centerpiece of the rollout. Designed the full suite of launch assets across LinkedIn, digital signage, and internal channels for Primient's U.S., Brazil, and Poland locations.

Project 2

Social Presence Refresh

Strengthened Primient's internal and external visual identity by creating cohesive templates, refreshing layouts, and designing content that gave their Instagram, LinkedIn, and internal newsletter a modern, unified look across all channels.

Campaign Launch

Great Place to Work

I led the concepting, scripting, and editing of the celebration video that marked Primient's certification across the U.S., Brazil, and Poland. The video served as the centerpiece of the external launch and set the tone for all supporting campaign assets.

Great Place to Work Celebration Video, External Campaign Launch

3,286Impressions

3,314Video Views

140Likes

10.47%Click-Through Rate

Campaign Assets

Digital Signage

I designed a suite of celebratory digital signage for internal screens across all three regions. Each piece adapted messaging for the U.S., Brazil, and Poland audiences while staying visually consistent with the GPTW certification badges and Primient's brand system.

GPTW digital signage, Polska certification

LinkedIn and Social

External Banners

The external launch extended across LinkedIn through a series of banners and announcement graphics. Each asset was designed to feel celebratory while staying consistent with Primient's brand across the U.S., Brazil, and Poland certifications.

We're Great Place To Work Certified banner

Social Identity

Content and Template System

Alongside the campaign work, I worked on strengthening Primient's visual presence across Instagram and LinkedIn. The goal was to create a content system that felt modern, cohesive, and consistently on-brand whether you were looking at a product post, an employee feature, or a sustainability carousel.

The Approach

I created cohesive templates across several content categories, including product education, employee spotlights, sustainability storytelling, event promotion, and internal announcements. Each template was built to be modular so the communications team could plug in new content without redesigning from scratch.

Content Categories

"From the Field to Your Home" product series, Employee Spotlight, "Why I Chose Primient," Day in the Life, Sustainability Carousels, Event and Webinar Promotions, Internal Announcements

"From the Field" Product Series

From the field to your home, washing machine

8 ways Primient puts sustainability into action

External Content

Employee and Culture Templates

I developed a suite of external-facing social media content designed to strengthen Primient's employer brand and expand their public presence on Instagram and LinkedIn. These assets were built around culture storytelling, employee advocacy, and recruitment visibility, giving potential candidates and external audiences a genuine look at life at Primient.